The quality of any company video, including animated videos, is associated by the customer with the image and quality of your company’s products and services. A video that looks cheap indicates a brand of dubious value. And it’s not just us who say it.
Several studies show that over 60% of consumers are thinking about giving up on purchasing a product or service if the brand publishes poor quality videos.
Instead, a high quality video leaves a good impression, increases customer trust and increases conversion rates by up to 80%.